Reebok Classic: Aztrek Launch
Poster designs for an immersive trip back in time to the 90s at OXO Tower Bargehouse, South Bank.
Reebok were a big influence on the trainer market at the time – often at the forefront of innovative design and technology.
Elements from the various featured trainers were alluded to within the designs, such as the patterns of the Hexalite technology and DMX print alongside a visual language associated with the 90s illegal rave scene.
Reebok Classic Aztreks from the archive.
The poster I created were pasted at different sizes throughout the top floor of The Bargehouse to decorate the space where NTS hosted the music lineup including a headline set by the wonderful Mahalia.
Other attractions at the event included a ‘matrix-like’ photobooth shooting 3D gif images and a crazy Virtual Reality Reebok game which looked superb, both located in a retro gaming room filled with arcade machines.
There was also a room hosted by Hunger Magazine which featured a recreation of a 90s bedroom set and many awesome pieces from the Reebok archives which the Hunger team styled the visitors in and then shot their portraits with the excellent photography team.
900 posters of my designs were given out to visitors at the event, which was a huge success.
Stay tuned to see footage and images from the workshops I hosted on creating 90s style Poster Art for the event.