Reebok Classic: Workshops

Lo-Fi 90s Poster design.
 

 

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Alongside producing the interior posters for Reebok Classic’s launch of the Aztrek silhouette I was asked to host a series of workshops open to the public. Participants were taught how I produced the posters for the event and how to create similar pieces using materials and patterns I provided.
 
Here are some photos from one of the workshops.
 
Reebok Classic Workshop
Quick demonstration piece to illustrate the workshop…
 
Reebok Classic Workshop
…and the finished photocopied poster!
 
Using a portable photocopier from the 80-90s and pastel coloured paper the effect is quite striking and authentic feeling. Everyone was pleasantly surprised how good their pieces looked when coming out of the copier!
 
Reebok Classic Workshop
Let’s get to work.
 
Reebok Classic Workshop
I supplied a number of patterns, imagery and logos alongside type treatments. However I encouraged the participants to experiment themselves – here you can see the person began to tear the trainer into sections.
 
Reebok Classic Workshop
Composition is one of the most important aspects of these pieces.
 
Reebok Classic Workshop
Letraset, printouts, stickers and newspapers were supplied to get creative with their collages.
 
Reebok Classic Workshop
Cut, cut, cut.
 
Reebok Classic Workshop
It’s important to discuss the work with your class mates!
 
Reebok Classic Workshop
An excellent finished design, the grain and imperfections really giving it that retro feel!
 
It was a brilliant day of workshops, I got to meet some lovely, talented and interesting people. Thanks to Reebok for being so hospitable.